Best Landing Page Builders and A/B Testing Software (September 2026)

1

ShortStack

Top pick

shortstack.com

Best for Marketers running contests and promotional campaigns·Free trial

ShortStack is a landing page and campaign builder that lets marketers create contests, giveaways, quizzes, and forms without coding. It includes templates for promotions such as photo contests, sweepstakes, and referral campaigns, along with tools for collecting entries, moderating submissions, and capturing leads. Built-in analytics track engagement and conversions, and integrations connect with email marketing and CRM platforms. The tool is aimed at marketing teams running social media promotions and lead-generation campaigns rather than general-purpose website building.

• Contest and giveaway templates
• Lead capture forms
• Campaign analytics

2

Crazy Egg

crazyegg.com

Best for Marketing teams optimizing landing page conversions·Free trial

Crazy Egg is a website optimization tool that helps teams understand how visitors interact with their pages. It offers heatmaps, scrollmaps, and click tracking to visualize user behavior, along with A/B testing and session recordings to identify friction points on landing pages. Users can generate snapshots of page performance and compare variations to inform design decisions. Crazy Egg integrates with common website platforms and is used by marketers and designers looking to improve conversion rates through visual data rather than raw analytics alone, making it suited for teams refining landing page layouts and content.

• Heatmaps and scrollmaps
• A/B testing
• Session recordings

3

Swipe Pages

swipepages.com

Best for Marketers running paid ad campaigns·Free trial

Swipe Pages is a landing page builder focused on creating fast-loading, mobile-responsive pages without requiring coding knowledge. It offers a drag-and-drop editor, AMP support for improved mobile speed, and templates designed for lead generation and conversion-focused campaigns. The platform integrates with popular marketing and advertising tools, allowing users to connect forms, analytics, and ad platforms. Swipe Pages also supports A/B testing to help refine page performance. It is typically used by marketers running paid traffic campaigns, agencies building pages for clients, and small businesses that need quick, mobile-optimized landing pages without relying on a developer.

• Drag-and-drop builder
• AMP mobile pages
• A/B testing

4

Landingi

landingi.com

Best for Marketing teams and agencies running campaigns·Free trial

Landingi is a landing page builder that allows marketers to design, publish, and optimize dedicated web pages without coding. It offers a drag-and-drop editor, a library of templates, and tools for A/B testing page variants to compare performance. The platform includes integrations with email marketing and analytics tools, as well as features for lead capture through forms and pop-ups. Landingi is suited to marketing teams, agencies, and small businesses running campaigns that need standalone landing pages separate from their main website.

• Drag-and-drop page builder
• A/B testing
• Lead capture forms and pop-ups

5

Instapage

instapage.com

Best for Marketing teams running paid ad campaigns·Free trial

Instapage is a landing page platform used to build, personalize, and test post-click pages for marketing campaigns. It offers a visual drag-and-drop editor, a library of templates, and tools for A/B testing and heatmap analysis to evaluate page performance. Instapage also supports dynamic content personalization based on audience segments or ad sources, and includes collaboration features for teams to review and approve pages. It integrates with various advertising platforms, CRMs, and marketing tools. The platform suits marketing teams and agencies running paid campaigns that require dedicated, conversion-focused landing pages separate from a main website.

• Drag-and-drop page builder
• A/B testing and heatmaps
• Dynamic content personalization

6

AB Tasty

abtasty.com

Best for Marketing and CRO teams at mid-size to large companies·Free trial

AB Tasty is an experience optimization platform that supports A/B testing, personalization, and feature experimentation across websites and landing pages. It provides a visual editor for creating and modifying page variations without extensive coding, along with audience segmentation and targeting tools to tailor content to different visitor groups. The platform includes analytics to measure how changes affect conversion rates and user behavior. It is typically used by marketing, product, and CRO teams at mid-size to large organizations looking to test and refine landing pages and web experiences.

• Visual A/B testing editor
• Audience segmentation and targeting
• Conversion analytics and reporting

7

VWO

vwo.com

Best for Marketing teams focused on conversion optimization·Free trial

VWO is a conversion optimization platform that includes tools for building and testing landing pages alongside its broader A/B testing and experimentation suite. It offers a visual editor for creating and modifying landing pages without coding, along with heatmaps, session recordings, and behavioral analytics to understand visitor interactions. Users can run split tests on page variations to compare performance and inform design decisions. VWO is generally suited to marketing and growth teams at mid-size to larger companies that want to combine landing page creation with structured experimentation and analytics in one platform.

• Visual landing page editor
• Heatmaps and session recordings
• A/B testing and experimentation

8

GemPages

gempages.net

Best for Shopify merchants building custom store pages·Free trial

GemPages is a drag-and-drop page builder designed for Shopify and Shopify Plus merchants. It allows users to create custom landing pages, product pages, homepages, and collection pages without writing code, using a visual editor with pre-built templates and sections. The tool integrates with Shopify apps and includes elements for upselling, reviews, and countdown timers. It targets e-commerce store owners and marketers who want to customize storefront design and improve conversion rates without relying on developers for layout changes.

• Drag-and-drop page editor
• Shopify app integrations
• Pre-built page templates