Best Paid Search and Paid Social Campaign Management Software (September 2026)

1

Sprinklr

Top pick

sprinklr.com

Best for Large enterprises managing paid social at scale·Free trial

Sprinklr is a unified customer experience management platform that includes tools for managing paid social and digital advertising alongside social listening, publishing, and customer care. Its paid ads capabilities allow teams to plan, execute, and measure ad campaigns across multiple social channels from a single interface, with reporting designed to connect ad performance to broader social and customer engagement data. The platform is generally aimed at larger enterprises and agencies that need to coordinate advertising with other customer experience and social media functions across teams and regions.

• Cross-channel ad management
• Unified performance reporting
• Integration with social listening

2

Semrush

semrush.com

Best for Marketing teams and agencies running PPC campaigns·Free trial

Semrush is an online marketing platform offering tools for managing and researching paid advertising campaigns alongside its broader SEO and content suite. Its advertising toolkit includes keyword research for PPC, ad copy analysis, competitor ad tracking across search and display networks, and landing page insights. Users can review competitors' historical ad copy, estimated budgets, and targeted keywords to inform their own campaign strategy. It suits marketing teams, agencies, and advertisers who want to combine paid search research with organic SEO and content data in a single platform.

• Competitor ad research
• PPC keyword tools
• Ad copy tracking

3

AdRoll

adroll.com

Best for E-commerce and marketing teams running retargeting ads·Free trial

AdRoll is a digital advertising platform that helps businesses create, manage, and optimize display, social, and email retargeting campaigns across multiple channels from a single dashboard. It integrates with e-commerce platforms and CRMs to use visitor and customer data for audience targeting and personalized ad delivery. The platform includes tools for cross-channel campaign coordination, performance reporting, and automated budget optimization. AdRoll is generally suited to e-commerce businesses and marketing teams looking to run retargeting and prospecting campaigns without managing separate tools for each advertising channel.

• Cross-channel retargeting
• Audience targeting tools
• Campaign performance reporting

4

Google Ads

ads.google.com

Best for Businesses running search and display ad campaigns

Google Ads is an online advertising platform that lets businesses create and manage campaigns across Google Search, Display Network, YouTube, and other Google properties. Advertisers bid on keywords or audience targets and pay based on models like cost-per-click or cost-per-impression. It includes tools for keyword research, ad creation, budget management, conversion tracking, and performance reporting. The platform suits businesses of varying sizes seeking to drive website traffic, generate leads, or increase sales through search and display advertising, and offers both self-managed campaign controls and automated bidding options.

• Keyword and audience targeting
• Automated bidding strategies
• Conversion tracking and reporting

5

Adalysis

adalysis.com

Best for PPC agencies and in-house paid search teams·Free trial

Adalysis is a Google Ads and Microsoft Ads management platform focused on automated auditing, ad testing, and optimization. It scans accounts for errors and inefficiencies, offers systematic A/B testing tools for ad copy, and provides recommendations to improve quality scores and performance. The platform includes reporting, rule-based automation, and monitoring features that flag issues such as policy disapprovals or budget anomalies. Adalysis suits PPC agencies, in-house paid search specialists, and marketers managing multiple advertising accounts who need ongoing account audits and structured ad testing rather than a full bid-management suite.

• Automated account auditing
• Ad copy A/B testing
• Rule-based alerts and monitoring

6

Meta Ads Manager

Free plan

facebook.com

Best for Businesses advertising on Facebook and Instagram

Meta Ads Manager is the advertising platform for creating, managing, and analyzing campaigns across Facebook, Instagram, Messenger, and Meta's Audience Network. It allows advertisers to define target audiences, set budgets and bidding strategies, design ad creative in multiple formats, and track performance through built-in reporting and analytics. The platform supports campaign structuring at the campaign, ad set, and ad level, along with tools for A/B testing and pixel-based conversion tracking. It is suited to businesses of varying sizes, from small companies running local promotions to marketing teams managing larger, multi-audience social advertising campaigns.

• Audience targeting
• Campaign budget management
• Performance reporting and analytics

7

Optmyzr

optmyzr.com

Best for PPC agencies and in-house paid search teams

Optmyzr is a PPC management platform that provides tools for optimizing, automating, and reporting on paid search and other paid media campaigns across networks like Google Ads and Microsoft Advertising. It offers rule-based automation scripts, bid and budget management, account audits, and white-label reporting dashboards. The platform is designed for PPC agencies and in-house marketing teams managing multiple accounts who need to streamline repetitive tasks, monitor performance trends, and generate client-facing reports without building custom scripts from scratch.

• Campaign automation scripts
• Bid and budget management
• White-label client reporting

8

Hootsuite

hootsuite.com

Best for Marketing teams managing multi-channel social campaigns·Free trial

Hootsuite is a social media management platform that allows teams to schedule and publish posts, monitor conversations, and analyze performance across multiple social networks from a single dashboard. It includes tools for managing paid social campaigns, such as boosting posts and coordinating ad content alongside organic content calendars. The platform supports team collaboration with role-based permissions and approval workflows. Marketing teams and agencies managing multiple client accounts or brands often use it to centralize both organic and paid social activity in one interface.

• Post scheduling and publishing
• Social ad boosting
• Cross-channel analytics

9

Revealbot

revealbot.com

Best for Performance marketers and agencies managing multiple ad accounts·Free trial

Revealbot is a paid advertising automation platform that connects to Facebook, Google, TikTok, and Snapchat ad accounts. It lets marketers build custom automation rules to adjust bids, budgets, and ad statuses based on performance metrics, and offers tools for bulk campaign creation, reporting dashboards, and Slack or email alerts. The platform is aimed at performance marketing teams and agencies managing multiple ad accounts who need to reduce manual campaign management and respond quickly to changes in ad performance across channels.

• Cross-platform automation rules
• Bulk campaign creation
• Custom performance dashboards

10

WordStream

wordstream.com

Best for Small businesses and agencies managing PPC campaigns·Free trial

WordStream provides tools for managing and optimizing pay-per-click advertising campaigns across platforms such as Google Ads and Facebook Ads. It offers features including keyword research, bid management, performance alerts, and reporting dashboards designed to help advertisers identify wasted spend and improve campaign efficiency. The platform also provides educational resources on PPC best practices. WordStream is generally suited to small and mid-sized businesses, as well as marketing agencies, that manage paid search and social advertising accounts and want tools to monitor performance and streamline optimization tasks without requiring advanced technical expertise.

• Keyword research tool
• Bid and budget management
• Performance alerts and reporting